I know, it’s hard to compete with all that noise, many posts are competing for the attention of your fans/friends!
The primary reason that people are there is to be entertained, they are looking for things to buy. Remembering this one fact will help you keep in front of your newsfeed.
Pinning using Pinterest and Instagram is no doubt important in modern branding as it is the creative marketplace for visibility of a brand. Stunning pictures “grab” attention.
Post a regular stream of stunning photos, which have information about your latest discounts and links readers to the discount offer. This works well on Facebook also.
The main buzzword “attraction marketing” which is—sharing content that is helpful, social and serves your readers, not about your business’ products. To do that you need to focus on the benefits of your products and focus on that. How can that positively impact your reader’s lives? How can you focus on a need they might have and make your product satisfy that need to make them want to jump at it and see more?
By clicking a “like” or “share” indicates to Facebook that your post is interesting to your readers. You need that initial engagement.
To help make sure of the best possible chance of having your Facebook posts noticed, you should always schedule your posts to be published at the time your readers are most likely to be looking at their Facebook news feed. There are various tools out there that make it easy to schedule your Facebook updates.
You can post funny, entertaining and colorful posts around your product, even to include things that might not even be related. Try little game posts, like “how many ___ do you see?” “If you could just _____ what would you do?”
Perhaps you can relate your product to a recent event that everyone can relate to, and somehow tie it into that event, or trigger an emotion around that event. Ask for their input. For instance, if you have a health related product, you might want to post a famous bike race and comment on stamina and what that can do for their life.
Offering a free incentive works well also. Like introducing a new ebook and a chance to download a free copy by going to a link that asks for their contact info. This can be done with a Facebook fan page tab app too.
You can now run a contest from your own business page on Facebook. It increases your reader participation and your rankings with Facebook. Do do this you invite your readers to enter a contest (or giveaway) by “liking” or commenting on a post. It works fast to increase engagement with your page.
Create photo contests, let your readers post their favorite pictures, the engagement creates affinity for your business and improves your branding and audience. Works well on Pinterest and Instagram also. Don’t forget to hash-tag!
Posting motivational or inspirational posts invokes a particular response from your readers, which in turn increases engagement with them and affinity for your business. It is a great relationship building tool.
Engage larger audiences by having them like a post that inspires them which is related to your product, like a post about a cause and how they feel about it. In the post ask for their like, share, and comment. The new engagement will increase your business awareness.
Post a funny video and ask a question that evokes a response, like “what would you name this?” This provokes an affinity for your business. Remember, your readers also want to be entertained, and engaged. The more shares, the more viral your business goes!
Simple posts that include Branded image updates, a related hash tag and focuses on shares will have an attraction impact that is HUGE. Know your target audience and play to their interests as well as their emotions. Here is a great example by Norma Doiron, founder of Savvy BIZ Solutions:
(photo credit: Norma Doiran)
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